About
RumBehavior speaks to the quietly confident, the bold, and the ones still discovering their power. We don’t just sell clothes, we sell confidence.
We believe great style isn’t about following rules, it’s about owning your presence and creating your own lane. Whether it’s a subtle detail or a statement piece, the goal is always the same: to wear something that makes you stand tall in your most unfiltered and fearless self.
About the CEO / Founder
Hi! I’m Shanía, the founder of Rum Behavior.
My love for fashion began in Barbados, inspired by the carnival colors and my aunt at her sewing machine. I started by reworking my clothes: bleached jeans, pillowcase purses, even chokers made from curtain holders. Years later, a painful breakup pushed me back to sewing. To distract myself, I poured my energy into sharing DIY tutorials on YouTube.
What was a means to heal, blossomed into a community of 60,000+ subscribers and now, RumBehavior: a brand dedicated to confidence and fearless self-expression.